My Ads Vantage (MAV) 2.0
An AI-driven, end-to-end ad creation and automated placement platform, poised to revolutionize SME advertising in Southeast Asia.
RM 3,300
Current MRR Monthly Recurring Revenue from 11 paying beta testers at RM 300 each. Annualized (ARR), this is ~RM 39,600.
60%
Target COGS Cost of Goods Sold. We aim to reduce this from 85% to 60% of revenue, significantly improving our gross margin and unit economics.
RM 1.5M
Funding Ask Seeking RM 1.5M in our Growth Equity option to fund a 24+ month runway for marketing, development, and operations.
A Multi-Billion Ringgit Opportunity
Targeting a massive and growing digital ads market, starting with underserved SMEs in Malaysia and Singapore.
Total Addressable Market (TAM) The total market demand for digital advertising in Southeast Asia. This represents the overall revenue opportunity available.
RM 5.4 Billion
SEA Digital Ads (15% CAGR)
Serviceable Addressable Market (SAM) The segment of the TAM targeted by our products and services, which is SMEs in Malaysia & Singapore.
RM 720 Million
MY + SG SMEs (11% CAGR)
Serviceable Obtainable Market (SOM) The portion of SAM we can realistically capture in the next 5 years (our target), representing RM 12M in Annual Recurring Revenue.
RM 12 Million ARR
5-Year Goal (2% of SAM)
Competitive Landscape
While many tools handle parts of the ad process, MAV is unique in its full-funnel automation and localization for the SEA market.
| Competitor | PS Multiple Price-to-Sales Multiple: A valuation metric comparing the company's stock price to its revenues. Higher multiples often indicate higher growth expectations. | Key Gaps vs. MAV |
|---|---|---|
| Jasper.ai | 20x | Long-form content focus, no ad placement |
| AdCreative.ai | 15x | Creative generation only, no placement layer |
| Predis.ai | 10x | Limited localized (SEA) creative capabilities |
| MAV (Proposed) | 5x | Full-funnel, localized, API-first, RL optimization |
Proven Team with Deep Domain Expertise
Led by a successful entrepreneur with a track record in digital marketing and algorithmic optimization.
Eason Leong
Founder & Product Owner
Alpha Masterclass Founder
RM 2.5M Annual Revenue
$4.9M AUM Managed
Statistical & Algorithmic Trading Background
Chin
Solution Architect
Former News Aggregator Architect
10+ Years Tech Experience
AI/ML Infrastructure Expert
Growth BD Lead
Open Position
Requirements:
Ex-Telco BD Experience
SME Market Knowledge
+ Backend development team (1-year contract) + Creative agency for UI/UX sprints
Early Traction & Validation
Strong early adoption from beta users validates our product-market fit and unit economics.
User Growth
11 paying users in first month
Retention Rate
Month-over-month
Avg CTR
vs 2.1% industry average
Avg CPM
vs RM 180 industry average
The Full-Funnel Advantage
Our detailed roadmap transforms MAV from an ad tool into a complete commerce suite for SMEs.
Phase 0: MVP Stabilization (Q3 2025)
Deploy lightweight RL engine to auto-tune CTR > 3% & cap CPM < RM 150.
Phase 1: RL Engine Launch (Q4 '25 - Q1 '26)
Deploy full 5-stage RL agent and add cross-platform placement (Meta/TikTok/RedNote) with light CRM.
Phase 2: Video & Analytics (Q2 2026)
Introduce 5-60 sec AI video ads and a unified cross-platform analytics dashboard.
Phase 3: Platform Expansion (Q3-Q4 2026)
Launch white-label portal for agencies, public API, and one-click Figma landing page generator.
Phase 4: Commerce Tools (H1 2027)
Enhance landing page builder and integrate basic e-commerce checkout flows.
SaaS Pricing Strategy
Flexible pricing tiers designed to scale with our customers' growth, from startups to agencies.
Free
5 ads per month
Basic templates
Community support
Manual placement
Startup
20 ads per month
Advanced templates
Email support
Basic automation
SME
35 ads per month
Full template library
Priority support
RL optimization
Agency
100 ads per month
White-label portal
Dedicated support
Multi-client management
Enterprise API
Pay-as-you-go API endpoints for high-volume usage and custom integrations
Unlimited ads
No monthly limits
Custom pricing
Volume discounts
Full API access
Complete integration
Pricing Strategy Insights
Cost per ad (SME tier)
vs $5-15 agency rates
Target gross margin
After COGS optimization
Price elasticity room
Before hitting market ceiling
Path to Profitability
A clear financial roadmap showing strong revenue growth, disciplined cost management, and positive EBITDA by 2027.
Unit Economics Deep Dive
Cost Per Copy
$0.08
Current
$0.05
Target
Cost Per Image
$0.20
Current
$0.08
Target
CAC : LTV Ratio
1:3.2
Post-funding target
OPEX Breakdown (2026E) Projected Operating Expenses for 2026. The focus is on Growth & BD (Marketing) and Backend Development to scale the product.
COGS Reduction Plan Our strategy to reduce Cost of Goods Sold from 85% to 60% by Q1 2026 through prompt engineering, model optimization, and negotiating volume discounts for APIs.
Funding Proposals
Two strategic options to fuel our growth, providing a 24+ month runway for expansion and technology development.
Use of Funds (RM 1.5M)
40% - Marketing & BD (RM 600k)
Telco partnerships, social media campaigns, KOL demos
30% - Development (RM 450k)
RL engine, GPU infrastructure, API integrations
20% - Creative & UI/UX (RM 300k)
Agency retainer, Eason-led UI sprints
10% - Operations (RM 150k)
Legal, accounting, admin, buffer
Option A: Growth Equity
A straightforward equity investment for a significant stake and governance rights.
Investment
RM 1.5M
for
16.7%
(RM 7.5M Pre-Money) Pre-Money Valuation is the company's value before receiving the investment. Post-Money valuation would be RM 9M (7.5M + 1.5M).
- Governance: 1 Board Seat
- Protection: Weighted-average anti-dilution
- Alignment: Direct alignment with founder for rapid growth
Option B: License + SAFE
A hybrid model minimizing immediate dilution while providing revenue and future equity upside.
Up-front License + SAFE
RM 1.0M
(RM 500k License + RM 500k SAFE)
- Flexibility: Founder retains 100% ownership until conversion
- Rights: 1-year exclusive license + 2% royalty
- SAFE Terms A Simple Agreement for Future Equity (SAFE) converts to equity in a future priced round. The Valuation Cap (RM 7M) sets the maximum valuation for conversion, and the Discount (20%) gives a price reduction. : RM 7M Cap, 20% Discount
Risk Analysis & Mitigation
We've identified key risks and developed comprehensive mitigation strategies.
| Risk Factor | Impact | Mitigation Strategy |
|---|---|---|
|
API Dependency
|
Medium | Multi-provider strategy with OpenAI, Anthropic, and open-source models. Migration plan to self-hosted infrastructure at scale. |
|
Competition from Tech Giants
|
High | Focus on SEA localization moat, SME-specific features, and white-label partnerships. Build defensible IP around RL optimization. |
|
Customer Acquisition Costs
|
Medium | Channel partnerships (telcos, agencies) for lower CAC. Viral features and referral programs. Content marketing strategy. |
|
Technology Obsolescence
|
Low | Continuous R&D investment. Modular architecture for easy updates. Strong partnerships with AI providers. |
|
Regulatory Changes
|
Low | Compliance framework in place. Regular legal reviews. Adaptable platform for new requirements. |
Go-to-Market Strategy
A phased approach to build momentum, establish partnerships, and scale customer acquisition efficiently.
1
Phase 1: Seeding
(H2 2025)
Utilize social media and influencer marketing to generate initial buzz and user feedback. Focus on demonstrating the product's value through demos and case studies with Key Opinion Leaders (KOLs) in the digital marketing space.
2
Phase 2: Partnerships
(Q1 2026)
Establish partnerships with marketing agencies to integrate MAV into their workflow. Offer agencies a powerful tool to serve their SME clients more efficiently. Pilot LOIs (Letters of Intent) are already in discussion.
3
Phase 3: Scale
(Q2 2026)
Roll out Telco white-label bundles to reach a massive SME customer base. Partner with telecommunication companies to offer MAV as a value-added service to their existing business customers, enabling rapid scaling.
Proprietary RL Optimization
Our core IP: a five-stage Reinforcement Learning framework that optimizes ad spend by impression volume, not just time, for faster, smarter scaling.
1. Test
Rapidly sample various ad creatives and targeting to gather initial CTR signals. Uses a multi-arm bandit approach to quickly identify promising ad variants with minimal initial spend.
2. Scale
Allocate more budget to the winning variants from the test phase. Employs Thompson Sampling to intelligently balance exploiting known winners and exploring potentially new high-performers.
3. Evergreen
Maintain a set of "always-on" high-ROI ads while pruning underperformers. This stage ensures a consistent baseline of performance and prevents ad fatigue by rotating creatives.
4. Look-alike
Expand reach by targeting new audiences similar to high-value converters. Identifies top-performing audience segments and uses platform tools to find similar users, scaling reach effectively.
5. Broad
Gradually relax targeting to capture a wider, still-profitable audience. Widens the audience net while using performance guardrails (CTR > 3%, CPM < RM 150) to ensure continued profitability.
Exit Strategy & Returns
Clear paths to liquidity with attractive returns based on conservative multiples.
Exit Scenarios
Trade Sale to Regional Player
Timeline: 3-4 years
Valuation: 8x ARR (RM 24M on RM 3M ARR)
Investor Return: 5x (45% IRR)
Strategic Acquisition
Timeline: 4-5 years
Valuation: 10x ARR (RM 30M on RM 3M ARR)
Investor Return: 6.7x (55% IRR)
IPO (Bursa/ACE Market)
Timeline: 5-7 years
Valuation: 12x ARR (RM 144M on RM 12M ARR)
Investor Return: 20x+ (65% IRR)
Recent Comparable Exits
| Company | Exit Value | Multiple | Acquirer |
|---|---|---|---|
| Socialbakers | $110M | 11x | Emplifi |
| Sizmek | $36M | 8x | Amazon |
| Kenshoo | $150M | 15x | Skai |
| MAV Target | RM 24-30M | 8-10x | Regional Telco/Tech |
*Based on SEA market comparables and conservative multiples
Potential Strategic Buyers
Regional Telcos
Singtel, Axiata, TM
Ad Tech Giants
Google, Meta, ByteDance
E-commerce
Shopee, Lazada, Grab
PE/Strategic
KKR, Temasek, GIC